I combine research and design methods to help chart the course for new, and often complex, technology-based user experiences.

For example, I conducted a design thinking workshop to help my client DENSO build their design strategy for the user experience of the future in Lexus vehicles.

“Daniel has taught me valuable insights on UX, his expertise and knowledge in the UX field and the process he handles the clients is genuinely remarkable. In addition, he has insight into human-centric methodologies and theories for user research, and he excels at delivering concepts for practical UX development..”

- Jinhae Choi, Head of UX Center, DENSO Japan

I established the Design Research practices at Samsung’s LA Lab, Gist Design, and TrueFit. My rigorous, formal research is driven home through elegant reports full of both strategic and practical insights.

“Daniel’s ability to navigate both the exploratory phase of research where we are defining what an experience could be, to helping the design team prioritize detailed UI features, demonstrates the breadth of his abilities as a researcher.”

- Elizabeth Spenko, Managing Director, Financial Advice and Product Design, TIAA

I work across multiple disciplines within a client organization to orchestrate elegant and efficient user experiences. I advocate for, and harmonize the best interests of the user.

“Daniel was one of the best designers we ever had in Samsung LA Design Lab. Daniel's work at Samsung was magnificent and innovative. Also, he always considered deeply end users for improving usability of each product that he was involved with.

-Byeong Cheol 'BC' Hwang, Chairs of UX Design and UX Research at Savannah College of Art and Design, former Head of UX Samsung Mobile

I have a depth of experience in applying design and research methods to front-stage and back-stage systems in order to harmonize the two. I help my clients map and build strategies that increase engagement and satisfaction for customers and add efficiency and cohesion for employees.

Examples of my Service Design projects include 1) an international audit and reframing of the front and back-of-house information environment at McDonald’s restaurants, and 2) the comprehensive design of music innovator Mighty’s product UX and the underlying service design driving customer acquisition engagement, satisfaction, as well as profit and growth strategies.

• Automotive/Mobility (e.g. Denso, Ford, Toyota)

• Financial/FinTech (e.g. Northern Trust, Bain Capital Ventures, TIAA)

• Health & Wellness (e.g. DynaMed, Precor, BodyMedia)

• Music (e.g. Mighty)