Qualitative & Quantitive Research

I bring a host of Design Thinking methodology to yield practical results for my clients.

My rigorous, formal research is driven home through elegant reports and client presentations. From study design to reporting, I practice a collaborative approach to consulting where I consider myself a part of my clients’ team to ensure successful communication and integration of research findings.


“Daniel’s ability to navigate both the exploratory phase of research where we are defining what an experience could be, to helping the design team prioritize detailed UI features, demonstrates the breadth of his abilities as a researcher.”

- Elizabeth Spenko, Managing Director, Financial Advice and Product Design, TIAA

 
 

Research Expertise

EXPLORATORY

I explore the way products are used in real-world contexts to identify issues and uncover opportunities.

  • Contextual Inquiry

  • Shadowing

GENERATIVE

I bring stakeholders to the table to generate solutions as part of the design process.

  • 1-on-1 In Depth Interviews

  • Small Group Interviews

  • Workshops

EVALUATIVE

I’ve designed and executed hundreds of rigorous usability tests providing metrics and detailed recommendations.

  • Task-based Interviews

  • Heuristic Evaluations (aka Expert Reviews)

PLANNING & RECRUITING

Full-service research for my clients includes:

  • Study Design

  • Logistics & Planning

  • Screening & Recruiting

STUDY EXECUTION

Managing large studies or moderating small studies, I’ve executed hundreds of research initiatives.

  • Global Strategy Initiatives

  • Large-scale Survey Initiatives

ANALYSIS & REPORTING

I care about structured, organized data underling insightful, beautiful reports that are easy to act upon.

  • Raw Data

  • Detailed Findings Reports

  • Product Roadmaps

 

“Daniel has taught me valuable insights on UX, his expertise and knowledge in the UX field and the process he handles the clients is genuinely remarkable. In addition, he has insight into human-centric methodologies and theories for user research, and he excels at deriving concepts for practical UX development..”

- Jinhae Choi, Head of UX Center, DENSO Japan

My background includes building and managing design research practices at several organizations including Samsung’s LA Lab and Gist Design (acquired in 2010), and contributing to the establishment of practices at McDonalds, Northern Trust, Bain Capitol Ventures, and Mathison.

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